Can You Smell Your Own House?

Did you know that you are nose blind to your home?

“Unfortunately, odors in a home can be a delicate issue when it comes to selling a home,” said
Jane E. Webb, a Realtor with Casey Margenau Fine Homes & Estates. “You may not notice the
smells you are used to, but a potential buyer will, the moment they walk in.”

“The main odor problem we find comes from cooking odors,” she explained. “Here in Northern
Virginia, we have a plethora of all types of nationalities, and they cook with spices. And they
don’t always understand that their cooking smells may offend other people.” The second-most
common odor problem comes from smoking, followed by pet odors, and in addition to heavy
smells, allergies may be a problem.

“Sellers need to understand that people can’t mentally bond with or move into a house that has an odor problem,” Webb said. “It is a delicate conversation to have with the home owner, and is well worth the money to have the problem remediated. Otherwise, the challenge has to be overcome with price. Depending on how long the home sits on the market, the price could end up being reduced by ten thousand, fifteen thousand, or more.”

BioShock saves home sellers tens of thousands of dollars by eliminating the source of smells, permanently and for a low cost. Often, new paint and carpet are not necessary to eliminate the odor if BioShock's service is used. 

Rather than masking odors, BioShock offers a way to eliminate them altogether— permanently—through safe, smart, and effective air purification. The BioShock technology takes ozone, a naturally forming element found in our atmosphere, and injects it into the home using a series of powerful corona discharge ozone generators for a period of 12 to 15 hours. This brings the ozone level within the home up to a high concentration. At a high concentration, the odor-causing element is permanently neutralized and eliminated.

Once the treatment is completed, the house is completely aired out, tested using ozone meters, and safe for occupation. The only lingering effect is a slight chlorine-type “new home” smell that many people find refreshing. This completely fades away within a few days. It is the volume of ozone BioShock creates that facilitates the permanent odor removal. It is a completely green technology that not only removes odors, but mold spores, viruses, germs, mildew, dust mites, paint fumes, unhealthy pollutants and other allergens as well. Priced by the square footage, it can be less expensive than cleaning out the ductwork, and BioShock will eliminate odors for good.

If you suspect you are nose blind to odors in your home, call BioShock at 703-763-7702.